Millennials 18-34 years old make up a quarter of the US population and workforce. Decluttering is their middle name. The "experience" vs acquiring "things" is what they live for. Millennials are savvy at technology, travel (they do have the income) and gravitating to urban communities vs the "burbs" where Mom and Dad, baby boomers, struggled to maintain. Living simple, being kind to the environment and to their fellow humans means more to them then shopping at the mall. If they do shop, it's a quick online purchase targeting their exact need.
Millennials are delaying home buying until they have entered their 30's. Beyond the tiny house trend that Millennials have gravitated to, when they do buy a home, it's in the neighborhood of $1 million. Most bypass the mid-range homes for bigger on the first buy. Often, they have waited to get married, which might explain the average age of a homebuyer is 36 years old. The family dog, believe it or not, is another key reason Millennials buy homes. Apartment rentals cannot accommodate the life of a Millennials best friend, nor the basement of Mom's house. Builders have jumped on this bandwagon and are accommodating the lack of home inventory, by building 5,000+ square foot homes, or high rise buildings to capture this important buyer. Bottom line: There's money in those walls!
Staging the mid-range home is critical, after all they are still in existence and in our marketplace. Staging these type of homes for the quick sale, must be done with the minimalist and technologist in mind. Many miss these key emotional points.